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Twice The Visits. Half the Conversions. Why Mobile Responsive Isn’t Good Enough.
It’s not uncommon for mobile traffic to make up more than 65% of your entire website audience. You made the investment into responsive early. So you’re covered, right?
But when you discover that your conversion rate is half that of your desktop visitors, it forces you to take a hard look at what’s really going on. Does “mobile responsive design” equate to “mobile optimized design”? Not always.
- 6:30 – 6:45pm: Registration (Pizza and Drinks will be served)
- 6:45 – 7:00pm: Abhi Vyas will talk cover the state of Mobile e-Commerce and Beyond
- 7:00 – 7:40pm: Brice will present on mobile conversions
- 8:00pm: Q&A